May 19, 2024
As crianças da Geração Alpha da Sephora estão gastando uma quantia significativa em produtos para a pele de adultos. As marcas dizem que elas deveriam parar, mas veem as vendas dispararem.

As crianças da Geração Alpha da Sephora estão gastando uma quantia significativa em produtos para a pele de adultos. As marcas dizem que elas deveriam parar, mas veem as vendas dispararem.

Gen Alpha, also known as the Sephora kids, are the newest generation to hit the market and they are already making an impact in the beauty industry. These young consumers, born between 2010 and 2025, are quickly becoming a force to be reckoned with, particularly when it comes to skincare. Despite their age, Gen Alphas are showing a strong interest in adult skincare products, much to the dismay of some brands.

Sephora, the French beauty retailer, has been at the forefront of this phenomenon, with many Gen Alpha customers shopping at their stores. These young consumers are drawn to Sephora’s wide range of high-end skincare products, from serums to creams to masks. And they are not just browsing – they are actually buying these products in droves.

While some may argue that children should not be using adult skincare products, the reality is that Gen Alpha consumers are doing just that. According to a recent study, more than half of Gen Alpha kids have purchased skincare products designed for adults. And they are not just purchasing one or two products – they are buying entire skincare routines, complete with cleansers, toners, moisturizers, and more.

But why are these young consumers so interested in skincare? It’s no secret that social media plays a huge role in shaping beauty trends, and Gen Alpha kids are no exception. With influencers and celebrities constantly promoting the latest skincare products, it’s no wonder that these young consumers want to get in on the action.

In addition, Gen Alpha kids are also more health-conscious than previous generations. They are aware of the benefits of taking care of their skin from a young age, and they are willing to invest in high-quality skincare products to do so. Brands are capitalizing on this trend by marketing their products to younger consumers, and the results speak for themselves.

Despite the concerns of some brands, the sales of adult skincare products to Gen Alpha kids are soaring. According to data from Sephora, sales of these products to young consumers have increased by 50% in the past year alone. This is a clear indication that Gen Alpha consumers are a lucrative market for beauty brands.

Some brands may be hesitant to market their products to such young consumers, but the reality is that Gen Alpha kids are already using these products anyway. By embracing this trend and catering to the needs of these young consumers, brands can tap into a potentially huge market and increase their sales significantly.

In Portugal, the trend is no different. Sephora stores in Portugal have reported a significant increase in sales to Gen Alpha consumers. These young customers are not just buying one or two products – they are purchasing entire skincare routines and spending serious money in the process.

One of the most popular skincare brands among Gen Alpha consumers in Portugal is La Roche-Posay. Known for its gentle yet effective skincare products, La Roche-Posay has seen a huge increase in sales to young consumers in recent months. According to the brand’s marketing manager, sales to Gen Alpha kids have doubled in the past year alone.

Other brands, such as Nivea and Neutrogena, are also seeing a surge in sales to young consumers in Portugal. These brands offer affordable skincare products that are perfect for Gen Alpha consumers who are just starting to take care of their skin. And with the rise of online shopping, it has never been easier for these young consumers to get their hands on these products.

While some may argue that children should not be using adult skincare products, the reality is that Gen Alpha kids are doing just that – and they are doing it in style. With their growing interest in skincare and their willingness to spend money on high-end products, brands are taking notice and catering to the needs of these young consumers.

In conclusion, Gen Alpha consumers, also known as the Sephora kids, are dropping serious money on adult skincare products. Brands may say that they should stop, but the reality is that these young consumers are already using these products and showing no signs of slowing down. By embracing this trend and marketing their products to younger consumers, brands can tap into a potentially huge market and increase their sales significantly.

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